Career Mentor. Communication Trainer. Business Consultant.
I'm Patti Wakeling, Founder and CEO of WakeAspen.
I started WakeAspen to share the experiences, lessons, and expertise that I gained over the years working for both Fortune 100 and start-up companies. I've worked on iconic brands and marketing campaigns and have built and managed global teams.
Throughout my professional career, I saw unleashed potential in many of the women I worked with. Leaders just waiting to showcase their ability to make a difference around their passion. What was missing was somebody to motivate and empower these women, regardless of their title, level or age, and arm them with tools to succeed.
I also found during my time in the corporate world that careers are rarely linear - sometimes they stop and start for a variety of reasons. It's happened to me, which is why I describe my career journey as a Spider Web Career. With change being the only constant in today's world, I strive to help women gain the confidence and skills that set them up for success and enable them to reach their goals.
Embrace Your 'Spider Web' Career
Throughout my career, I embraced change and took advantage of new opportunites:
- Medical Librarian
- 1-to-1 Consumer Relationship Marketing
- Launching Dove's Campaign for Real Beauty in the U.S.
- Building a Global Media Insights team
- Launching a premier advertising and media research consulting firm
Be Resilient and Stand Out
You have 3-seconds to own a room and stand out. Together we will discuss steps to make this happen and how to adapt and translate your existing skills into a new opportunities. We will break down how to take skills from each job and learn how to view and present them in a way that opens doors and gets you noticed.
We will work to find your WHY and passion in pursuit of building your personal brand. The world is changing fast and learning is at an unprecedented pace. This is your time to make a difference.